Dawn Piljek is president of Vital Life World and one of the very few people who could conceive a program of this type. Her talents are formed from a uniquely extraordinary background in health and wellness along with having spent time on board cruise ships as a manager and on the corporate side of cruise line services. This experience is highlighted by years of astute international sales and her passion for sharing wellness choices, promoting a better quality of life.
Economists tag wellness related products and experiences as the next trillion-dollar industry. “The Baby-Boomer generation drives U.S. economic trends. Many are now responsible for their parents health issues, and they want to do everything they can to prevent those ailments in their own life,” Piljek says. “They want to be agile and feel good, not medicated, and that’s where we come in.” VLW stands poised to meet these needs through their concept that will cater to both the cruise line and their guests.
“Consumer health products aren’t just trendy exercise equipment and cleverly marketed potions anymore,” Piljek states. “The new definition of wellness is offering healthful choices that are easily implemented into a daily regime, derived from a scientific basis with measured results.”
The company’s shipboard programs include the most advanced wellness technologies, amenities and educational lifestyle programs. By implementing proven formulas and market strategies, wellness concepts are designed to attract guests and cruise brand loyalty, while providing streaming revenue.
The group presently operates an on board spa facility in addition to other ventures and consulting projects. They’re known for providing their programs in private homes and resort spas. VLW combines advanced technology in products with a 30-year proven track record with Oriental medicine and therapies.
VLW is expanding into cruising, a natural avenue to follow where comfort, relaxation and a healthier lifestyle can be applied to the vacationer’s home-away-from-home.