Vital Life World is leveraging art and technology to transform the hospitality and beauty industries yet again, positively impacting customer experiences in an extraordinary way. VLW is connecting savvy, luxury spa owners and hoteliers with cutting-edge, moving-media imagery of nature from newer VLW strategic partner, Visual Healing. President of VLW, Dawn Piljek explains some benefits of partnering with Visual Healing, a division of Moving Art from renowned photographer, Louie Schwartzberg. Piljek says, “Louie’s powerful, time-lapse Moving Art images of nature are an incredible tool, a creative way to elevate guest experiences by inducing a calming, tranquil effect, entertaining and setting them up for a more satisfying hospitality experience over-all.” Studies confirm that seeing nature on a screen can prompt healing, lower heart rates, decrease stress hormones and increase a sense of well-being and calm. Imagine the added value this can offer hospitality business owners who can utilize these Moving Art pieces for their patrons. Piljek adds, “It’s a natural fit for hospitality providers who want to enrich customers’ experiences.” Finding new, unique and powerful ways to improve their clients’ business models and ROI has always been at the heart of VLW’s stratagem as a leading hospitality consultant.
VLW’s Client Coordinator, Lynne Frank notes that progressive industry leaders who rely on Vital Life World consulting, have started to understand how valuable this is for business. Piljek says, “This is a paradigm shift with unlimited potential.” The first ever Visual Healing VLW collaboration with time-lapsed, nature photography is just now on display at the prestigious Teton Mountain Lodge and Spa, one of Noble House Hotels & Resort’s upscale boutique hotels. The display starts hanging this week behind the welcome desk in the reception area. This Moving Art Image features Wyoming’s natural beauty designed specifically for the lodge’s travelers, offering a sense of calm and serenity before they even check-in; all while being entertained and introduced to the region’s magnificence. The second installation at this luxurious resort, will be revealed next month in the relaxation center of their five-star spa, SpaTerre. The Moving Art installation is an important component for SpaTerre which is the newest spa in Jackson Hole and is already known for outstanding and distinctive offerings.
Observing nature as it unfolds, consciously or passively can provide therapeutic benefits, especially indoors where access to nature isn’t possible, such as inside spas, waiting and reception areas. This made perfect sense to Noble House Hotels & Resort’s VP of Spa Development and Operations, Dan Pierotti. He says, “As a luxury brand we look for dynamic, unexpected ways to impact and improve our guests’ experience. When Vital Life World approached us with this innovative and customized idea, we had to implement it. Now, we’re thrilled to bring Jackson Hole’s amazing nature, indoors to our guests. The stunning reception area art gets visitors excited for their stay, eases them into a vacation-mindset and helps them find their serenity after a long day of traveling. In SpaTerre it will add another aspect of soothing, relaxation and restoration to our stellar spa, as well as provide a feast for the eyes. It’s a new way of looking at the power of art and nature and being on the cutting edge of wellness.” This Wyoming resort is an upscale lodge known for its chic rooms and superior services. Piljek adds, “This is a perfect addition to an outstanding, top-notch spa and resort with forward-thinking leaders and avant-garde clientele.”
Visual Healing photographer, Louie Schwartzberg is an esteemed artist and filmmaker who is the only photog shooting nature time-lapse photography continuously for more than thirty years. As a distinguished nature photographer his work has been featured in films directed by Spielberg and Coppola, among others. Piljek adds, “Louie’s work is the highest quality imaginable combined with incredible technology which makes a great vehicle to bring nature’s meditative qualities indoors, influencing our moods and bringing calm into our lives.”
VLW consults clients with all aspects of how to best utilize Visual Healing’s Moving Art as part of a broader strategy, to increase ROI and patron satisfaction. Whether transforming hotel walls into life-like waterfalls or watching flowers bloom before your pedicure, Moving Art will not only beautify the spa and hospitality industry, it will provide bonus, health-benefiting effects as well. Moving Art is a magical stress reducing technology and art that offers tranquility for all, a modern masterpiece for smart hospitality providers. VLW’s guidance and focus toward finding and customizing new tools for their clients is yet another example of their inspired strategies for improved business models.